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Australia Loves Baking set to spur on Ozzie kids in the kitchen

Australia Loves Baking set to spur on Ozzie kids in the kitchen

The ecommerce solution – created to help both adults and kids alike to feel confident in conjuring up culinary treats at home – was created in the UK during the first lockdown of 2020 when ingredients were scarce.

Love Baking was founded by brothers and industry veterans Greg and Mark Wixted, who stress it is not a subscription service. Customers simply buy what they want, when they want, be it a basic bread or fancy focaccia, everyday biscuits or macarons. It even specialises in dedicated kids’ boxes.

The duo said the business has gone from strength to strength, selling over 15,000 since foundation and subsequently expanding to Ireland and selling to the wholesale channel in the US. It is now spreading its wings to Australia.

Based on the UK model, Australia Loves Baking makes baking easy with a recipe card and QR code for a ‘how to’ video for a myriad of seasonal, classic and theme recipes.

Dry and ambient ingredients are locally sourced for their premiumisation – including those hard-to-source such as indigenous spices and freeze-dried fruits.

The company’s site claims to spend time in sourcing these, from the cinnamon myrtle for its Gingerbread Baking Box to the lemon myrtle and finger limes to create its Citrus Drizzle Cake.

The ingredients also come already weighed and measured, eliminating hassle, mess and waste. The only ingredient the baker needs to add is eggs. Aside from the ingredients, the boxes also include everything the baker needs to create the bake, like piping bags, silicone moulds, cake boards and greaseproof paper.